The Information Age is defined as the rapid transmission and access to vast amounts of information. This age has perpetually changed societies, cultures, and economies, including the marketing landscape. In the 1970s, individuals were exposed to an estimated number of 500 daily advertisements. As businesses continued to leverage digital advertising channels, this average grew to a monstrous 6,000 – 10,000 daily advertisements per person in 2020. The invention of the Internet
